Martini
Networking in
Pembroke Pines
April 15 (Thu)
6:30 pm - 8:30 pm
Where: Cafe Iguana, 8358 Pines Blvd, Hollywood, FL 33204
How Much: $10 per person in advance (RSVP online), $15 at the door
For More Info or RSVP: Email MartiniPembrokePines@gmail.com
For Sponsorship Info: Call 954-274-6007 or 754-234-1018
Fast
Networker SPEED NETWORKING in Palm Beach
May 6 (Thu)
6:00 pm - 8:30 pm
Speed Networking for business professionals - Bring 30+ business cards!
1st
drink free and light finger food served.
All participants are GUARANTEED to meet at least 15 new contacts at this
event!
When: May 6 from 6:00 pm - 8:30 pm
Where: Mambo Italiano, 308 Clematis Street,
West Palm Beach, FL 33401
How Much: $10 per person in advance (RSVP online), $15 at the door
Registration Begins at 5:30 pm
Event Starts 6:00 pm - 7:30 pm
Happy Hour Open Networking 7:30 pm - 8:30 pm
RSVP Online at: http://www.FastNetworker.com
Seminars, Workshops, & Other Events
3
Speaker "Lunch, Learn & Leverage" Workshop
(includes lunch)
Apr 8 (Thu) 11:30 am – 1:30 pm
Speaker 1: "How to
Find New Revenue Streams for Your Business"
Speaker 2: "Tools & Resources
to Achieve Your Sales Goals"
Speaker 3: "From Contact
to Cash - The Follow Up & Follow Through Funnel"
When: Apr 8 at 11:30 am - 1:30 pm
Where: Emerald Hills Country Club, 4100 N Hills Drive, Hollywood, FL (West of
1-95 Between Stirling and Sheridan)
How Much: $25, includes 3 Speaker Workshop, Lunch & Handouts
Presented By: Women’s Prosperity Network
For More Info & To RSVP: Call (954) 727-9700 or RSVP online
at: www.WomensProsperityNetwork.com/sfbjevent.html
Your
Marketing IS Your Business - NEW Strategies for Success WORKSHOP
Apr
10 (Sat)
9:00 am - 5:00 pm
When: Apr 10, 2010 at 9:00 am - 5:00 pm
Where: Deerfield Beach Hilton (RSVP for address and directions)
How Much: $79 with Advance Registration AND Promo
Code: MARTINI
Register Online At: http://www.YourMarketingISYourBusiness.com/
IMPORTANT: When you register, put MARTINI as who referred
you and get in for only $79 (using the special referrer code saves you $20
as when you attend the event $20 will be refunded to your credit card at the
check-in table.)
Topics for this event:
· How to Market to today’s consumer
· Search Engine Optimization & Marketing
· How to convert more of your site's visitors to leads & sales
· "Push-Pull" Marketing Tactics
· Winning approaches to conducting business online via eCommerce
· Creating a Unique Selling Proposition that makes YOUR business STAND
OUT
· How to Define & maximize your marketing budget through Asset Allocation
· Changing your approach to how you market can make BIG profits
· Funding Your Business in Today's Environment: Lines of Credit/Venture
Capital
· Network with more than 100 of the top business professionals
To Register call 561-389-2001 or visit: http://YourMarketingIsYourBusiness.com
Remember to enter MARTINI to save the $20 and get in for only $79 for the
entire day.
FREE
Seminar How to Turn an Idea Into a Business in 1 Day
Apr 14 (Wed)
6:00 pm - 7:55 pm
Learn the "secret" tools and strategies to take your ideas for new
products, services or businesses and quickly and inexpensively launch, test
and market them in under 24 hours.
When: Mar 25, 2010 at 6:00 pm - 7:55 pm (More dates available online)
Where: Hyatt Place Plantation (RSVP for address and
directions)
How Much: Free, includes free snacks, refreshments & handouts
Presented By: Startup Business Boot Camp
For More Info & To RSVP: Call 954-741-4111 or RSVP online
at www.StartupBusinessBootCamp.com/freeseminar
3
Speaker "Lunch, Learn & Leverage" Workshop
(includes lunch)
Apr
20 (Tue) 11:30 am – 1:30 pm
Speaker 1: "How to Find New Revenue Streams for Your Business"
Speaker 2: "Tools & Resources to Achieve Your Sales Goals"
Speaker 3: "From Contact to Cash - The Follow Up & Follow Through
Funnel"
When: Apr 20 at 11:30 am - 1:30 pm
Where: Bonefish Grill, 21065 Powerline Road, Boca Raton, (South
of Glades Road)
How Much: $25, includes 3 Speaker Workshop, Lunch & Handouts
Presented By: Women’s Prosperity Network
For More Info & To RSVP: Call (954) 727-9700 or
RSVP online at: www.WomensProsperityNetwork.com/sfbjevent.html
Expos & Trade
Shows
"Jolie's Place" Benefit / Silent Auction & Extravaganza
Event
April 7 (Wed) 6:00 pm-9:30 pm
Join us as we Encourage, Educate and Empower cancer patients, caregivers
and their families at this powerful business/community event.
· Special Guest Speakers
· Many Exhibitors
· Hear testimonies from Patients and Caregivers
· Win FREE TICKETS to New York Comedy Club in Boca
Raton
· Corporate Giveaways, Vacation Giveaway for TWO
Raffle & More
· DJ
When: April 7 at 6:00 pm - 9:30 pm
Where: Marriott Hotel Fort Lauderdale North, 6650 North Andrews
Avenue, Fort Lauderdale, FL 33309
How Much: $10 Charitable Donation, parking is free
Presented By: Jolie's Place Non-Profit Cancer Support Center
Sponsored By: Yoli
Healthy Beverages
For More Info & To RSVP: Call 954-865-2286 or RSVP online
at JoliesPlaceBenefitAuction.eventbrite.com
South Florida / Broward Chambers:
15+ Seminars & Business-To-Business Trade Show
April
13 (Tue) 3:00 pm-8:00 pm
SPECIAL Expo Bonus SPEAKER PROGRAM - Many NEW Speakers and 15+ Informative
Seminars! Over
80 Consecutive Sold-Out Trade Shows, Over 15,375 Exhibitors, Over 304,000 Attendees,
Millions of Dollars in Transacted Business, Partnerships, Alliances, Contracts,
New Customers, New Relationships, and More.
Where: Embassy Suites in BOCA - 661 NW 53rd St, Boca Raton FL, 33487
Cost: $10 at Door OR CLICK
HERE for FREE ADMISSION with Advance RSVP
Presented By: South Florida / Broward County Chamber of Commerce
For More Info & Table Specials: Call (954) 274-6007 or (754) 234-1018
Expo Seminar Schedule - 3:00 pm to 8:30 pm - TWO Tracks to Choose From!
Attend one, some or all seminars at no charge (save $10) when you RSVP online
at: http://southfloridachamber.eventbrite.com
Articles of Interest
How to Get More Leads & Sales From Your Web Site
Preview of talk to
be given at :
Your
Marketing IS Your Business workshop on April 10, 2010 (Saturday) in Deerfield.
If you have, or plan to have a WEB SITE, do you know:
- What colors and sizes of buttons generate the highest conversion rate?
- What 1 thing can you place on your order form page to increase sales
by 28%?
- The Best Location on a Web Page to Put Your Opt-In Box?
- What’s the Best Headline Color for a Web Page?
- 1 Simple Trick to Get 12% More People to Scroll Down on a Web Page?
If not, then you probably aren’t getting all the leads and/or sales you
can out of your Web site.
For probably 90% of businesses, if you are not actively generating leads
(for service-type businesses) or sales (for product-type businesses) from
your Web site, or think you should be but the site isn’t performing the way
you would like, then there is almost certainly a definitive reason this is
the case.
Simply put, your Web site is not optimized to maximize CONVERSIONS. A conversion
is any type of action you want someone to take such as when a:
- Visitor makes a purchase.
- Visitor completes a listing inquiry form.
- Visitor downloads a free report and registers.
- Visitor signs up for your free e-Newsletter.
The biggest issue I find when consulting with business owners and managers
regarding their web site is that it was either self-designed or created by
a “techie”. Your Web site is a marketing and sales vehicle (or should be).
It should NOT be merely an informational vehicle. Your Web site’s purpose
is not merely to give them “information”, nor should it be to get them to
come back or to give them lots of choices or to make them stay there for
as long as possible. So it’s vital that you have involvement from true marketers
on your site’s design, copy and positioning of key elements in your sales
conversion process.
Ultimately, the purpose of your Web site should be to get people to take
the action you want them to take. Period. That action is your “M.D.A.” –
Most Desired Action. For an eCommerce site, it’s to get someone to make
an online purchase. For service businesses, typically it’s to generate a
lead so the purpose is to get someone to complete a free consultation form
or free quote, etc.
From there, everything your site says, how the information is presented,
what is presented, the position of things on the page, etc. etc. should be
laser focused on maximizing the chances a visitor will perform your MDA.
And small things can make a big difference, especially if you have a lot
of traffic coming to your Web site. For example, I own a web site that in
March received about 27,000 unique visitors (not “hits”, but actual visitors)
to the site. Whenever you see stats like this, keep in mind the reality is
probably 5% of them are the same people, just visiting from a different computer
or location, so even the phrase “unique visitors” isn’t perfectly accurate.
So I estimate that 25,000 were truly unique. This could be off slightly but
close enough. In March, we had a conversion rate of about 1.7% which translates
to about 425 sales.
What if we made a few little changes to the web site and kept all our marketing
exactly the same (not spending even one red cent on marketing) and that increased
our conversion rate just 0.2% more than what it was? That would mean 50 more
sales! And those sales cost us nothing but the cost to tweak the site by
paying a Web developer one time, yet we reap the benefits over and over,
month after month.
BUT, what to change? What can make a positive difference in conversion rate?
A couple quick things:
- “Add To Cart” tends to perform better than “Buy Now” for your purchase
button
- Orange buttons tends to perform better than Red buttons
- Having “Credibility Indicators” (like the BBBonline or a secure shopping
logo) near your buy button tends to increase conversions.
- Putting a testimonial in the right place on a page can increase conversions.
- And these are just to name a few easy changes….
If what I’m sharing with you in this article has piqued your interest and
you have a Web site you’d like to see do more for you than what it currently
is doing, then I highly recommend attending this Saturday’s full day workshop
“Your Marketing IS Your Business” on April 10, 2010 at the Deerfield Hilton.
I’m just a speaker at it and not the organizer but the program they have
for this event is excellent. I’ll be providing a lot more detail than in
this short article, plus things like Effective Calls to Action & Understanding
"Visitor Dispositions", Critical Components of Your Conversion
Sequence, Simple Things to Lower the Cost of Traffic to Your Site and more.
For more information about the event visit:
http://www.YourMarketingIsYourBusiness.com/workshopsessions.html
Vince Gelormine is CEO of WebPromote, Inc., a Pay Per Click and Web Site
Conversion Optimization Service and is CEO of the Startup Business Boot Camp®,
an intensive hands-on workshop that helps new and existing entrepreneurs
launch new ideas in just 1 weekend. See him in person at the April 10 event
or contact him directly at 954-741-4111.
Useful Products & Services
ARE YOU READY FOR A REVOLUTION IN WIRELESS SERVICE!
A Miami event showcasing the WOW Mobile opportunity...
Imaging you are in the cell phone business, and you were able to tell all your
customers, "refer me 3 customers, and you get unlimited cell phone
service FREE!" Your customers could only say WOW! From this concept, WOW Mobile
was born.
RSVP at the link below to get location, time and directions:
http://www.wowmobileschedule.com/
Questions? Just call us at 1-888-908-4WOW (4969) for more.
Improve
Your Credit Score with Allstate Business Consultants
Allstate Business Consultants, a proud member of Business Events Florida
(BEF), is offering an exclusive program to members of BEF. If you, or someone
you know is having problems with their credit or their unsecured credit
card debt, please read
the attached letter. They have the ability
to remove the derogatory information from your credit reports, making you
a bankable individual and help you to settle your unsecured debts between
25-55 cents on the dollar in a payment plan between 1 and 4 years. They
CAN HELP YOU. CALL Scott Somers now at 954-614-5853.
Visit this page for the letter http://www.mikeowenbiz.com/yourcredit.html
Increase Your Marketing Footprint
Rather than cut your marketing budget, this is the time to either increase
marketing or, at minimum hold it steady. Let ‘A Business Affair Magazine’ and
Business Events Florida promote your business and services to local markets.
Visit www.BusinessEventsFlorida.com ; www.aBusinessAffairMagazine.com or
call 754-234-1018 for more info.
Advertise
in Martini Networking Business Events Weekly
Looking to reach 10,000+ South Florida business people? Advertise your
events, products, services and business here, on our Web site or a dedicated
(solo) email.. Visit www.MartiniNetworking.com for
more details.
Your
Email Subscription to
Martini Networking Business Events Weekly
You are receiving this email because you either attended one of our events,
an event or Web site of a partner or affiliate or via phone, email, in
person or our Web site at www.MartiniNetworking.com to be added to our
email list.
If you no longer wish to receive our useful updates, you may unsubscribe
by clicking on the link below.
|
